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I do love reading up on this forum, but some people seem to think they know more than the boohoo board itself. Boohoo have done very well so far by making the right investment decisions and targeting the right audience through the relevant social media channels. Whether it’s via topshop/ tiktok... I’m sure boohoo will do what is best for their business and I trust them 100%. No one else in here know any better. Bring on the results on the 14th.
Who even started this tik tok rubbish? Yes it’s a very popular platform, but has there been actual studies on TikTok and convertible fashion sales? If there was, I assume boohoo would be first to investigate. Pointless topic in the meantime and not going to stop boohoo from a strong trading update coming up.
Boohoo holding strong, its not always responded great to vaccine news in the past. Doesn’t seem to be anything pulling BOO back these days. Hoping for a running to 375-380 pre results. Then well over 400 on the day.
I think Archie and his pals thought the share price was going to crumble after they released that article (along with two other articles on the topic). Little did they realise how minimum the impact was. No other newspapers cared to report on it and the share price actually stayed in positive territory.
Ade- it’s not unusual for boohoo to dip a bit in the afternoon. The guardian article made ZERO difference. Just shows how the stock is starting to get a lot more resilient from press attacks. Big run up now towards results.
To be fair... looking at the share price, it’s hardly been affected by these reports. No one seems to be bothered about these stupid articles from a newspaper that clearly has a vendetta. I don’t think we have anything to worry about. The share price would have tanked by now if it was going to. They really do need some new news.
I personally don’t think that will happen, as it’s literally what happened last time. With potential news on new auditor appointment, excellent set of figures, potential topshop acquisition... and with the bad press behind us... I don’t see any reason for the drop this time. I think this will genuinely fly.