Inventory10 Apr 2023 09:56
It feels like they've overcorrected on the inventory front. Instead of having excess inventory that they need to sell at a discount post-season, they are running out of inventory far earlier than the actual event and likely missing out on sales completely. Most of their Easter range online was out of stock days/weeks before Easter. Full-price mix isn't a useful metric if it's simply due to not making enough product to last through the season.
Personally, I only started buying HC because of their post-season discounts, so it will be interesting to see if having an empty sales section will affect their custom.