RE: Tekcapital's Innovative Eyewear licenses smart eyewear tech to Reebok20 Jun 2023 11:29
I saw someone suggesting Reebok may be the next tie-up. Makes sense. I feel that the voice controlled eyewear particularly lends itself to sports such as cycling, running, mountain climbing etc. I doubt this is the last agreement with an authentic brands brand.
I like this strategy of licensing high quality brands. May be a strategy not open to a brand which is big in itself such as Bose or Ray Ban.