Programmatic ad placement - an overview (extracts) from AI28 Mar 2025 10:02
after yesterday's rise (and having had one eye on miri over the years) i asked chatgpt4o about adoption, uk players and monetisation. of, course you shouldn't "believe" everything it delivers but a few basic extracts might be of interest to investors.
start (extracts only)
1. is it being adopted widely?
adoption: moderate and growing (confidence: 8/10)
a. streaming platforms like netflix and amazon have experimented with this. amazon prime video, for instance, has started offering virtual placements in some content.
b. startups like mirriad, ryff, and triplelift are developing the tech and working with brands and media companies.
c. youtube and influencer platforms are also getting into it, as dynamic ads in creator content become more feasible.
this is still emerging, but it’s gaining traction fast because:
a. content is increasingly global (static product placements don’t scale well)
b. ad fatigue is high; this blends ads more naturally into content
c. creators and studios want new revenue streams without disrupting storylines
mirriad advertising plc
overview: mirriad is a uk-based leader in virtual product placement, utilizing ai to seamlessly integrate branded content into various media formats, including television, streaming, and music videos.
monetisation: impression-based pricing. mirriad has api integrations with major ad platforms so buyers can book inventory programmatically.
[monetisation] licensing & rev shares
tech providers (like mirriad) license their tools to studios or networks and take a cut of the ad revenue.
[other uk players]
ryff, triplelift, amazon [linking to its retail platform],pea**** (nbc universal), kerv intereactive, zebracat, rembrand, "
end
a thought - do you think that amazon or other online retailer might buy miri whilst its capital value is probably way less than development costs of own systems?
as ever, do your own research and read the informative posters on this board. hope this is useful.