Monetisng hits27 Feb 2021 11:57
IC article last to paragraphs
Not all UK papers are quite there yet. London-listed publisher Reach (RCH) performed remarkably well in 2020 despite the industry-wide carnage, reporting last month that it expects underlying operating profits to beat expectations after a record performance in digital sales. Meanwhile, Future has drawn criticism for its acquisition strategy, and the addition of GoCo, the price comparison website, in an attempt to bolster its online product. Even Daily Mail & General Trust (DMGT), owner of the hugely popular Mail Online, has struggled to translate its audience gains into revenue growth.
In this sense, British publishers are still lagging behind their peers across the pond. But a number of them already have an excellent grip on their product content, with digital strategies that still hold plenty of promise. In a cyclical industry, media investors are used to weathering prolonged, tough periods. With results already evident stateside, waiting for the fruits of digitisation should be a walk in the park.