RE: Every cloud....3 Oct 2018 10:48
Brom, I worked with a guy who worked previously at boo.com, now when you talk about spending so much money to produce so little they are the case study!
"One of the most famous fails of the dot com era is Boo.com, a would-be pioneer in the ecommerce space. It was founded in ’98, started selling branded fashion apparel in ’99, and ended up burning through $135 million in 2 years. A delayed launch, bad user experience and even worse timing led to a complete failure. In the time passed, online retail has taken over many households, largely due to brick and mortar stores doubling up in the digital space. You can see (and try not to laugh at) what Boo.com looked like at launch via the Internet Archive."