Initial target market £200m !6 Feb 2016 19:11
Direct-to-Consumer Clinical Health-Coaching Services
The Group's significant experience of developing its NHS service and operating clinical health-coaching programmes has led the Board to believe that there is significant market potential for a direct-to-consumer clinical health-coaching product, to which patients with long-term medical conditions can subscribe.
There are over 15 million people in the UK diagnosed with at least one long-term medical condition. The impact of these conditions on the day-to-day lives of these people can be enormous. Unplanned hospital admissions lead to increased time off work and cancelled social arrangements as well as placing a huge emotional burden on the patient, their families and carers.
The Company has commissioned an independent market research report, which has indicated via the use of certain assumptions that, amongst other things, there is a demand for this service and that the initial target market has an estimated value of over £200m. The Company has used this market research to shape its direct-to-consumer clinical health-coaching product and develop a `likely adopter` profile. Gl tick tock