if people believes a company is undervalued and they are looking for a good investement to keep for long ..they should not be worried about a big short position. these shorters have to buy back at some points. in my opinion the result today was good . directors needs to buy more now that the results is out... to give more confidence. this is just an opinion...
Operating cash flow increased 52%24 Feb 2017 07:09
from today result
Operating cash flow increased 52% benefitting from tight working capital control, lower cash incentive payments and the weakness of Sterling. Our cash conversion increased to 104%