rns out26 May 2020 08:50
that of course LSE isn't posting:-
26 May 2020
Gfinity plc
("Gfinity" or the "Company")
Gfinity announces creation of Gfinity Digital Media and new ecommerce and rewards programme initiatives
Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces that it has created a new digital media group within the Company, Gfinity Digital Media. Gfinity Digital Media builds on the exceptional growth of Gfinity's web channels and social platforms over the last six months. Its web channels now have more than 10 million users and its social platforms generated 31 million impressions in April 2020. In addition, the Company announces the launch of a new ecommerce platform and the launch of Gfinity Plus, a web-based rewards programme that utilises technical IP created within the Company that supports gamer forums and chat and facilitates data collection.
These new initiatives are in line with the Company's strategic focus on diversifying revenue streams, with an emphasis on delivering value from what Gfinity directly owns. This includes its community and creating joint ventures to drive the commercial success of IP, products and services that it creates.
Gfinity Digital Media
The decision to launch Gfinity Digital Media is based on the success Gfinity has enjoyed in organically building its own community through its gaming websites, RealSport101.com, Gfinityesports.com and StealthOptional.com, all of which are delivering revenue growth for the Company.
Gfinity Digital Media has three direct revenue streams: 1) website takeovers and programmatic advertising (CPM), delivered in partnership with global advertising platform Venatus and Bidstack; 2) a non-exclusive relationship with global affiliate marketing network AWIN and analytics platform Trackonomics, to drive revenue from ecommerce; and 3) content creation and community build product for partners, primarily as a joint venture, with the most recent example being with YaLLa Esports in the Middle East region.
Talal Musa, responsible for Gfinity's web and social channels, has been appointed Head of Gfinity Digital Media, with immediate effect. He will oversee the development of the Company's owned websites, as well as being responsible for delivering on the significant revenue opportunities.
The Company will leverage the in-house team's SEO expertise and proven success in building domain authority to add new websites during the year. These will tap into other areas gamers care about, as well as offer social tournament play utilising Gfinity's Tournament as a Service product, most recently used by the Premier League for its ePL competition.
In the space of a year, Gfinity has grown Gfinityesports.com monthly users from 5,652 in May 2019 to 6,316,269, delivering more than 21,000,000page views in April alone. RealSport101.com meanwhile, has grown its user base by nearly 70% since May 2019 and is on track to reach 4,000,000 users this