RE: Azerion28 Oct 2022 00:55
Seems like the `negotiations` have been ongoing with Azerion, particularly when you re read this section from the strategy update, knowing what we know now.....
Bidstack is working to build a transparent, open marketplace which removes barriers to the growth of programmatic buying and selling in gaming environments. As demand for in-game advertising continues to grow in line with advancements in measurement and brand safety, Bidstack's product roadmap is expected to deliver the following items in 2023:
? Further SSP capabilities by expanding connections with enterprise partners and integrating new ad formats to scale inventory access; and
? Expanded data infrastructure to ingest third-party data sources for verification, viewability and attribution and reporting capabilities for audience activation and campaign optimisation.
As a consequence of these developments, Bidstack intends to undertake a comprehensive business review, specifically reassessing and renegotiating, where appropriate, both existing and new reseller engagements in all geographies in order to maximise the benefits of its contacts with developers, publishers, ad-tech vendors and media companies. This strategy is based on the Group's early evidence of its success in selling directly into North America and Japan.
That reads to me like a message to Azerion...renegotiate our deal in line with the increasing apetite for our tech, and subsequent better terms we can now ask for, or we`ll just let the contract run its course and terminate, excluding you from future growth!
The way some market participants reacted today in their panic selling frenzy would have you believe that the AZ partnership was dead in the water, far from it, it is still churning revenues, still placing ads in games...as per the legal contract.
The ones panicking are in the Azerion boardroom, because they know that as time goes on JD and Bidstack are going to be in an increasingly better negotiating position, as the contract runs its course under the current terms.
If anything, todays developments shines a light on Bidstacks increasing growth, which Azerion do not want to miss out on!
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