RE: New MBC contract secured???13 Feb 2026 10:04
0.01p tony
this from linkedin 2 months ago
exciting developments in virtual placement 🚀
this week, i had the pleasure of meeting louis wakefield, ceo of mirriad, in london. we had an in-depth discussion about the latest strategies in virtual placement—and i'm excited about what's to come!
ai makes virtual placement even smarter. mirriad will be relying even more heavily on artificial intelligence in the future to integrate brands even more seamlessly and authentically into digital content – without disrupting the viewer experience. technological possibilities are evolving rapidly, opening up completely new perspectives for brands.
successful expansion in the dach region. together, mirriad and brandplace have achieved significant milestones this year:
-in germany, brands can now book comedy formats on social media with banijay productions germany!
-we are delighted that, with banijay as our new partner in the region, we can now offer our customers their portfolio of exciting opportunities for the first time!
-banijay brings together around 25 labels under one roof (including endemol shine, brainpool, banijay productions, good times, and madefor), which develop and design a broad portfolio of shows, reality tv, fiction, comedy, and live entertainment, such as tv total, bratwurst und baklava, *****terror, and nightwash.
-in austria, virtual placement is also now available on puls 4.
-in switzerland, the format is available on prosieben sat.1.
we also had great interest in our agency tour. we were particularly pleased with our tour of germany this year: interest in 2026 is enormous! we have created individual mock-ups for various dailies and prime time shows for numerous clients – because nothing is more convincing than seeing your own brand in the desired format.
would you like to know which formats are ideal for placing your brand? brandplace will be happy to advise you and show you the many ways in which your brand can be integrated into content using virtual placement.💡
#virtualplacement #mirriad #brandplace #dach #ai #brandedentertainment #contentmarketing