Brandspace19 Feb 2026 12:30
Amazing that LinkedIn provides updates via different routes other than using Mirriad . From 6 days ago
Sandra Freisinger-Heinl 3rd+
Branded Entertainment Expert, CEO Brandplace, Representative Mirriad DACH, Journalist & Chairman BCMA DACH
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🎬 Premiere in Austria! We have reason to celebrate: Brandplace, together with Mirriad and AdFactory Austria, has realized the first virtual placement in Austria! For our client Austrian Post, we seamlessly integrated an image from their current campaign into the popular TV show "Farmer Wants a Wife" on ATV. The result? A cool cosplay poster whose advertising message reaches TV viewers without disrupting their viewing experience. Virtual placement opens up entirely new possibilities for brands to authentically and effectively position their products and advertising motifs. And this is just the beginning: The next campaign for another Austrian brand is already in preparation! A heartfelt thank you to everyone involved – to Austrian Post for their trust in this innovative form of advertising, to @ProSiebenSat1PULS4 with Alina Schmal-Filius and Marie-Therese Repper for the excellent collaboration, and of course to #Mirriad for their technological expertise. We look forward to many more exciting virtual placements and to setting new standards in the Austrian media landscape together with our partners! 🚀