On-Board Retail Division [2]24 Apr 2017 10:29
3. Why have you decided to use the cloud and what benefits can these deliver to your end users?
As mentioned, our development is based around delivering optimised system components. When we first started looking at the use of Microsoft Azure, it was clear that the cloud offered a lot of potential to revolutionise on-board retail in the airline industry. Despite the fact that for the most part, the system is offline – Azure provides an inherently flexible platform, incorporating system attributes that are of tangible benefit to the airline industry whether the system is offline, online or anywhere in between. By use of the cloud, infrastructure can now be delivered at the click of a switch within single or multiple geographies. Cloud based systems offer the flexibility to match varying bandwidth requirements, automatically aligning itself to take account of seasonal fluctuations or organic growth. One of the most significant advantages the cloud offers is reliability and cost. Compared to traditional systems, which are continuously consuming resource even when they are not in use, the optimised running of a cloud-based system only transfers updated files. Reliable transmission of data can be achieved even in instances where connectivity is intermittent or unreliable. With most onboard retail systems requiring integration into other systems such as an airlines HR, ERP or Warehouse systems, cloud connectivity also means that all the traditional point to point connectivity problems disappear by use of secure VPN tunnels over the internet. These systems also provide a lot more resilience, by leveraging the Azure cloud automatic backups to multiple geographies can take place even with intermittent connectivity between the POS device and the internet.
4. What importance do you place on delivering a positive crew experience?
Crew team members are key in driving the strategy to increase on board revenue. It is essential that they have the tools and knowledge in place to optimise the service they deliver. Integrating optimised system components including electronic form applications and automated feedback mechanisms, NovoStar reduces paperwork significantly enhancing the crew experience. By reducing the amount of paperwork and administration, our goals is to make it as easy as possible for the crew to perform their jobs. Most importantly, by delivering key sales target information (gameification) and key passenger information, crew are both motivated and able to allow time for more personalised face to face selling.