RE: Q&A2 Jul 2025 11:46
Good evening and welcome to our second quarterly online Q&A (following 4 years of holding them monthly).
Q2 has seen the completion of operational upgrades that were being worked on in Q1, and completion of a comprehensive multi-layered marketing campaign has been developed that is going live tomorrow (1 July via GB News’ online network). There will be a combination of online ads and a series of interview style advertorials, and promotional videos.
It is significant to get TallyMoney to this stage and it is exciting to be on the eve of rolling out strong creative and messaging that reflects our brand values and combines the head and the heart in communications for like-minded establishment challengers.
The Creative Idea: The “Up Yours” campaign is a bold, rebellious call to action for the Establishment Challenger audience, targeting their frustrations with the current financial system. By using the cheeky phrase “Up Yours,” the campaign highlights common pain points such as inflation, low savings returns, and loss of financial sovereignty in a positive way, showing a way to ‘up’ what they are searching for.
TallyMoney offers a solution by providing savings held in physical gold and financial independence - empowering individuals to take back control of their wealth, free from government interference, high fees, and traditional banks. The campaign reinforces self-sovereignty, resilience, and personal control, encouraging people to up their savings, gold, and financial freedom with TallyMoney.