Adam Davidson, CEO of Trident Royalties, discusses offtake milestones and catalysts to boost FY24. Watch the video here.
NEW YORK, March 14, 2023 (GLOBE NEWSWIRE) -- Unruly, a leading omnichannel advertising platform with a specialization in Connected TV (“CTV”) and video, today announced it has been selected by award-winning media agency Mediahub as a preferred supply-side platform (“SSP”).
As the advertising landscape becomes more complex and moves at a faster pace, Unruly bolsters Mediahub’s efforts to offer its clients clear value for their media spend and accountability for performance.
Unruly is partnering with Mediahub to provide key benefits, including:
Unruly’s prioritization of direct publisher relationships optimizes the supply path across omnichannel supply, so that advertisers can take advantage of one-to-one as well as strategically curated private marketplaces ("PMPs”) to reach their objectives, with greater transparency into media spend
Unruly’s unique and differentiated data across automatic content recognition (“ACR”), audiences and contextual, offering distinct and holistic ways to reach audiences
Access to Unruly’s award-winning in-house creative studio with the capabilities to build original assets or optimize an advertiser’s current creative for specific formats and distribution channels
As the SSP within Tremor International's end-to-end technology stack, Unruly’s holistic view of the programmatic supply chain enables the platform to streamline collaboration between agencies, clients and demand-side platform (“DSP”) partners
“Mediahub is excited to formalize our preferred partnership with Unruly. Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub. “Unruly’s supply is complemented with unique direct publisher inventory sources, access to ACR and content-level data, and in-house creative studio capabilities to build custom assets – all of which enable our clients to efficiently activate at scale.”
“Unruly provides more value to advertising campaigns across every element of the supply chain, from creating opportunities for targeted reach and prioritizing direct relationships with publishers, all the way to optimizing the creative on that supply to perform programmatically,” said Steve Sottile, Chief Revenue Officer, Unruly. “Agencies like Mediahub are capitalizing on these specialized offerings to reinvent how advertisers reach consumers and how they measure success.”
ABOUT MEDIAHUB
Mediahub is a global media planning and buying agency with over 1000 employees worldwide. We are an award-winning agency built for challenger brands and companies who are disrupting the status quo and want a media agency that disrupts the norms of media. Our smart and nimble organization consists of key verticals, including Insight + Action, P3 (programmatic, search and social), and our creative media group, the Radical + Disruptive (R+D) Lab, which specializes in worki
First news in over 2 years!
Six new patents protecting Glycotest’s HCC Panel test have been issued or allowed in the United States, Europe, China, Taiwan, Japan, and Mexico.
MARCH 1, 2023-NEWS-NO COMMENTS-POSTED BY GLYCOTEST
£9.00 was on the table last March.
Lucky to get £5.00 this March imho.
A couple of mid tier bio takeovers in the USA yesterday.
Just under 300% premiums.
I follow a number of the US bio investors on twitter and almost all have PDSB in their top 3 of expected deal makers.
Still think we will wake up to PDSB being sold at $25/30 and NSCI having £25/30M in cash which will double the SP and then some.
None of that takes into account he rest of the portfolio which seems to be doing great guns. You can add another £10M or zero for Glycotest. Makes no difference.
It comes a year after an approach, said to have been pitched by a US buyout firm at 900p-a-share, was withdrawn amid market uncertainty prompted by Russia's invasion of Ukraine.
How an earth was this not made public by the company?
FED announcement just out.
All deposits will be honoured to 100% and available from tomorrow.
Posted this as a joke this morning.
10 Mar '23 - 10:16 - 22087 of 22105 Edit
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Probably find our cash is in Silicon Valley bank!
Didn't think it would fold a few hours later. Lots of companies making announcements across the pond on where their cash is.
Another plus is Stock based compensation should be half of the 2022 level.
My investment case goes like this.
14 Nov, qtr 3 results where crup and the SP was going to tank anyway. That's the 2nd miss in 2 qtrs. No way can they risk fooking up qtr 4/full year so with 6 weeks to go they have given guidance that they are almost guaranteed to hit. Hey presto a big beat on Tuesday.
Also Ofer sold on the 14/11, 17/11, 22/11, 5/12, 13/12, and 29/12!
However, not one sale this year in over 10 weeks!!!!
They know they have a big beat coming and a SP rerating hence the zero sales.
2 bits of info.
Integration complete by the end of the 2nd qtr. All previous comms talked about end of year, so 6 months ahead of schedule.
Confirmation that our $25M is indeed an equity stake in a VIDAA.
As we work towards fully integrating Amobee (a process we expect to be largely completed by the end of H1 2023), we intend to continue focusing on cross-selling complementary DSP capabilities between the Tremor Video and Amobee DSPs, strategically shifting advertiser spend on Amobee’s DSP to acquire media from the Unruly SSP as well as making inroads and “landing and expanding” with linear TV broadcasters to assist them with linear planning, cross-planning, and their digital assets. As we indicated in our Q3 earnings release, we increased our initially anticipated total annualized operating cost synergy forecast attributable to the acquisition from $50 million to $65 million. We increased this guidance after we were able to turn the segments we acquired from Amobee positive on an adjusted EBITDA basis within the first three weeks of closing the acquisition, furthering our proven track record of successfully acquiring and quickly integrating companies.
In Q3 2022 we also completed our strategic $25 million investment in VIDAA. Through the investment, we gained an equity stake in VIDAA, extended the exclusive global agreement to share VIDAA’s ACR data for global measurement and targeting across our end-to-end platform, and VIDAA granted Unruly ad monetization exclusivity in the US, UK, Canada, and Australia. We are excited about this investment for both Tremor and its customers for several reasons.
@SageTechMedical 9hr
We are incredibly grateful to have been invited by the British Embassy to join them on their stand at the 23rd National Congress of Hospitals and Health Management in Las Palmas on March 8th-10th!
Come and chat to Luke Rawlinson at stand 46!
Taptica International WorldQuant LLC 0.59% -0.10% 28 Feb 2023
Short being closed before next weeks fireworks!!!
Let's hope 2063 was a typo!!!
2 great bits of info. UK Govt grants from April and almost over the line with the MDA.
Be transparent
Speaking of efficiency, Amobee clients also get more accurate audience targeting on Future Today now that the DSP is connected directly to Unruly.
End-to-end platforms can increase match rates significantly because both parties are accessing the same centralized data management platform, which, in this case, is also under Tremor’s umbrella.
Direct paths to supply also mean fewer middlemen and resellers, which makes it easier for publishers to be more transparent with buyers about revenue projections and where their ads are actually running, Shkolnik said.
Sharing more information about the media environments in which ads run could help meet some advertiser demands for better content signals in real-time TV bid requests, including channel and show title.
“This angle of transparency is very lucrative and attractive for brands,” Shkolnik said. “Show-level metadata can potentially have even more predictive value than some forms of behavioral audience targeting.”
hxxps://www.adexchanger.com/digital-tv/why-this-streaming-platform-decided-to-work-with-fewer-tech-partners/
The supply-path optimization (SPO) trend is catching on with video publishers.
Future Today, an ad-supported video on demand (AVOD) platform, credits SPO for the 336% increase in ad spend it’s seen through Amobee’s DSP within six months of Tremor International acquiring and integrating Amobee into its tech stack.
Future Today, which also uses Unruly (Tremor International’s SSP), was already plugged into Amobee’s DSP before Tremor bought it.
But that setup wasn’t ideal, because Future Today was also working with multiple other SSPs and DSPs, and the supply paths were duplicative, Katya Shkolnik, Future Today’s head of partnerships and programmatic, told AdExchanger.
Now that Future Today has a direct pipe into a main DSP (Amobee), it’s been getting an influx of unique connected TV demand and it’s able to be more transparent with buyers, Shkolnik said.
Plan your path
Direct paths simplify the selling process. With a full purview into Amobee demand, the Unruly SSP can help publishers package their inventory as a managed service.
Future Today now uses Unruly to bundle supply into programmatic guaranteed and PMP deal IDs for Amobee, “which is a first for us,” Shkolnik said.
Managed service revenue is a new revenue stream for Future Today, she added. Prior to September (when Tremor completed its integration of Amobee), Future Today’s programmatic sales team was tapping minimal hands-on support from Unruly.
Which is not to say that demand from other sources, including open auctions, isn’t helpful. The more avenues of demand, the more revenue sources for publishers.
“Most publishers in the TV space are highly dependent on SSPs,” Shkolnik said.
But at the same time, the TV industry is moving toward consolidation, and SPO makes programmatic ad spend more efficient.
To much to hope that we have a decent leak stateside with the shares up 5%+ on above average volume?
Even stranger as going against the trend after Magi sh+t the bed!!!!
The new ProAxis website has finally gone live.
Next will be their annual update.
I think they tanked the Q4 guidance so they don't s"it the bed a 3rd time running.
Pretty sure they gave themselves enough rope to come in with a good beat for qtr4, otherwise the 3 wise men will be out the door.
Late announcement down to all the extra work adding in Amobee ?
WHEREFORE, Complainant Tremor Video, Inc. prays for relief as follows:
a. Judgment in Tremor’s favor and against Defendant on all causes of action
alleged herein;
b. For damages in an amount to be proven further at trial;
c. For punitive damages;
d. For restitution;
e. For injunctive relief prohibiting Defendant from (1) approaching Tremor’s
clients, directly or indirectly, in any manner that would divert or deter revenue from Tremor;
(2) soliciting Tremor’s employees for employment with Alphonso; and (3) misusing Tremor’s
confidential information;
f. For an order foreclosing on Defendant’s collateral under the Security
Agreement;
g. For pre- and post-judgment interest;
h. For attorneys’ fees and costs and costs of suit incurred herein, including
pursuant to Section 20 of the Security Agreement, which requires Defendant to
and
i. For such other and further relief as the Court may deem to be just and proper.
DEMAND FOR JURY TRIAL