FACTS and FANTASY14 Feb 2024 17:34
Just another 100+ posts today, only a very few of which are insightful, show some thought and proper understanding of this business or at least that is my view. And as much as I would like to see some advancement, daft and "finger in the air" SP predictions continue to abound, as well - for one, being .."at least 60p by Weds. (I presume meant today) ... " never seemed realistic!!
For a start, instead of the uninitiated just spouting off, a little bit of reading and research would quickly tell you :
- FUM OWN the product (Eroxon)
- Coopers have been granted an exclusive LICENCE to commercialise the product whereby they take full financial responsibility for launch, marketing, advertising and distribution costs
- Licencee takes product from FUM, the LEGAL MANUFACTURER, be it own production or via 3rd party connections and sell to Coopers at AN AGREED PRICE
QED - all quite explicitly and clearly stated in RNS 23/05/22 & 15/01/24 if one wanted to look.
Essentially, then Coopers look to have carte blanche to get the product to market in any way want/through channels of their choosing, currently in the UK, it seems, via Boots/Amazon. The other interesting thing from the enquiry of Coopers this a.m. (kdonkey 1000 post @ 12.24) is that Coopers set the retail price. Hmmmm!!
Whilst for Confidentiality/Competitive reasons one will never become privy to the finer points of the Coopers, or any other for that matter, Agreement, other than might wish to disclose, the financial viability of Eroxon is rather unclear which is to me what currently holds the SP back/in check - I have already postulated what I think the April figs might show but where all goes from here is about the speed and scaling up of future sales. The omens look good but until the market has some realistic visibility and clarity on numbers I don't see the rocket blasting off in the way many predict/would hope.
Today's news should bring some incremental progress but maybe not as much as some hope, particularly if you are already using E and are eligible for free scrips, as all that will happen is that will just get the NHS (us taxpayers) to pay instead of own pocket, merely transferring a sale from one hand to another, not increasing volumes unless doubles/triples your activity as now free gratis!! And, if at the moment, there are only two supply outlets, in England/Wales, where are you going to be taking your prescription - don't think Amazon will be interested - widening out to new places looks inevitable, more I would have thought to multiples such as Superdrug etc rather than individual pharmacies where distribution costs would, no doubt, be higher.
One final thought, who is currently making money (profit) out of E. From Barder's statements FUM isn't but could Coopers be, for on my reckoning they are receiving c 65% of the retail price to offset their marketing/distribution costs etc - if so who cut the best deal, especially as don't look to have paid anything upfront, as later wi