Bagir continuing to build9 Mar 2017 14:17
upon proven, successful strategy
The Company's strategy is unchanged and focused on generating growth from:
o Expanding the current customer base through securing high volume sales orders from the larger end of the US, UK, Europe, South Africa and Australia retail markets driven in part by the Company's new pricing model;
o Expanding capacity at the Company's chosen production geographies in several production sites in Ethiopia, Egypt and Vietnam and maximising the potential for customs/tariff free trade routes which are not affected by the proposed US import tax increase which therefore may create a further competitive advantage;
o Investing behind the expansion of the wholly owned Ethiopian factory where labour costs and tax structures provide the basis for creating the Group's primary manufacturing site;
o Reinvesting in product development to maintain the flow of innovative designs to new and existing customers; and
o Ensuring optimum operational efficiency in line with the new shape of the Company.