RE: BMN - The Balanced View10 Mar 2019 13:06
agreed Swansea, but I am still very interested in the customer relationship. Increasing price is fine if things are tight and getting tighter, and you are confident of future pricing levels. You still supply your customers who are long term and loyal. It is others who don't get your product as you have no relationship, so I do not see any particular issue assuming the market is what we think it is, and this is my overall point...is it ? We have had a huge spike and I DO understand why prices did not follow that due to customer loyalty/deals etc , My interest is the future price, I guess everyone is watching and waiting to see if we spike to new permanent levels on real demand or not, if this this is a new dawn then our prices relative to product value have to move ultimately. This year will be interesting. I am not suggesting profiteering at all, but we cannot effectively sell 40% under market value when we hope to have another more profitable outlet for our product, that is just bad business. Of course there may well be technicalities of the product I am not aware of that limit where and how it can be used which negate any efficacy gains?
sorry to harp on but I find this a very interesting topic.