Talk24 Nov 2016 14:01
Outlook and guidance
Impact of new pricing and propositions
We have now traded for one month with our simpler, fairer, Fixed Low Price Plans which we launched ahead of the wider industry's move to all-in pricing.
Our existing customers have responded extremely well to the new plans: ten times as many have re-contracted than in an average month; many more have chosen the Faster (fibre) plan than expected; and attachment rates for calling boosts and TV have also been stronger than we had expected. Conversely, we have seen heightened churn from some legacy customers who were on discounted packages and for whom re-contracting would have meant paying more.