Contract RNS20 Jun 2013 08:09
Contract for video content distribution
UBC announces partnership with Rightster to distribute Entertainment News.
UBC is pleased to announce that it has signed an agreement for online video distribution and advertising sales with Rightster, the video distribution and monetisation specialist.
The partnership will see Rightster using UBC's content to launch an Entertainment News channel on YouTube. Joining the fastest growing news content Multi Channel Network on YouTube, Entertainment News will benefit from video search engine optimisation, social media seeding and cross promotion as well as premium media sales and sponsorship opportunities.
Rightster will also distribute UBC's Entertainment News to other online publishers in their 2,000 strong network, offering two-minute, self contained bulletins of entertainment news content twice a day at key 'watch times'.
Advertising sales will be handled by Rightster who will share revenues with UBC and have paid an advance against these sales as a demonstration of their confidence in the success of the partnership.
Simon Cole, Chief Executive of UBC commented:
"Finding partners through whom we can create new revenue streams for our existing skills and content, with little or no incremental cost is a key strategy for UBC. Rightster have demonstrated their belief in the ad-funded model and have impressed us with their rapidly growing network of publishers."
Charlie Muirhead, CEO and Founder of Rightster commented:
"Entertainment News has been at the forefront of delivering the UK's biggest breaking showbiz news, until now its strength been across radio and we look forward to supporting them to continue this across the multi platform world. Partnering with Rightster allows UBC Media Group plc to focus internal resources and funds on content and strategy while we manage the complexity of achieving reach and revenue"