Reviewed charts30 Nov 2020 20:39
Looking at charts today , resistance at 50p and 86p , will take time to get there.
If rebranding of stores is across the whole estate at say 250 stores a year i can not see why Morrisons will not be taking this out , if successful.
30% shares held by insiders , 52% held by institutions , 74% 0f free float shares held by institutions , 0% recorded shorts .
Very high institutional holding for a £34m mcap minnow like this , and rising as per recent RNS.
Adding on dips and holding until progress on rebranded stores is available.
GLA