CBD Oils15 Sep 2021 09:49
Just as Darren Clarke has gained sales traction selling branded CBD oils to golfers [formulated by Sana] - since July 2021. I expect eve will gain significant sales tractiion with their CBD oils targeted towards sleep wellbeing, a space they command.
Customers purchasing eve's CBD oil are more likely to see the brand as the goto company for sleep wellbeing - and hence a serious consideration for their next mattress purchase.
Nice addition to product range and direct root to engaging with new customers.
Media:
The emerging excitement around plant-based wellness, paired with the fact that the CBD market is tipped to be one of the leading growth categories for wellness in 2021 means that more than ever, consumers are turning their attention to the benefits of cannabis. eve sleep’s new CBD range which consists of oil drops will incorporate two CBD infused extracts, both renowned for aiding relaxation.
With research commissioned by eve sleep revealing that nearly one in four UK adults admit that their quality of sleep is worse than ever as they are kept up by worries and the change in their routine, it’s no surprise that 27% of consumers feel lethargic and 23% feel sleepy from the moment they wake up.
... research uncovered that the nation is struggling to switch off as 27% of the UK’s population are glued to their screens closer to bedtime, with a further 20% reading the news before bed, preventing them from winding down for sleep.
The emerging excitement around plant-based wellness, paired with the fact that the CBD market is tipped to be one of the leading growth categories for wellness in 2021 means that more than ever, consumers are turning their attention to the benefits of cannabis. eve sleep’s new CBD range which consists of oil drops will incorporate two CBD infused extracts, both renowned for aiding relaxation.
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