RE: Greencore is the new Partner10 Feb 2026 17:25
Let’s also not forget Iceland only have a 5 year UK Exclusive deal which ends next year. I’m sure THG will want the product in multiple outlets from 2027..
The partnership between THG (specifically its brand Myprotein) and Iceland Foods is a five-year agreement.
Based on the announcement date of September 22, 2022, the contract is set to run until late 2027. The deal involved stocking Myprotein frozen meals and desserts in over 1,000 Iceland stores.
Partnership Start: Announced September 2022, with products in-store from early 2023.