RE: Sky news26 Jul 2023 08:27
It’s all about the online & growing that & the new reach it gives THG customers & with The new deal with PWC customers & major media buyers. Just my opinion but I’m sure Moulding knows a tad more what THG needs than @STE and his cronies !! Always easy to criticise but time will tell..
THG's Ingenuity digital brand-building and e-commerce platform - which include consumer goods giants Coca-Cola, Kraft Heinz, Mondelez and Nestle - greater access to a financially literate audience in the form of City AM's readership.
One insider said the deal would deepen Ingenuity's relationships with major media buying agencies such as GroupM, which is part of WPP Group, as well as content syndication relationships with companies such as Alphabet's Google arm and the financial data and media powerhouse Bloomberg.