RE: Gem find3 May 2024 16:58
Lemonade311 your opinion could be helped by this
ZOO Report 2023 (Search for Artificial Intelligence )
https://www.zoodigital.com/wp-content/uploads/2023/08/Zoo-Annual-Report-2023_Online.pdf
Few quotes :
"ZOO’s target customers are major global operators of streaming services and producers of premium entertainment content and therefore the quality expectations for localisation and media services to fulfil their requirements are the highest in the industry. Here, quality includes the authenticity of a language adaptation of an entertainment product and the extent to which it resonates with an audience that speaks another language and operates within a different culture. At present, while technologies such as ChatGPT may be effective in processing certain genres of media content (such as documentaries, where the commentary may suit a literal translation) or low value catalogues (such as user-generated content or old materials that will be distributed through FAST channels in emerging markets), they are not viable for the type and calibre of content processed by ZOO. However, the Company has since 2020 been actively exploring opportunities to adapt such technologies to provide productivity and other benefits in certain scenarios where such use may be beneficial"
..
"Whilst the standard of these automated dubbing approaches applied to generalised content falls a long way short of the quality requirements of ZOO’s clients, the Board believes that there may be applications of these technologies that can provide some operational benefits to augment and complement the process of dubbing, rather than as a replacement for the creative human efforts that are crucial to the production of authentic language adaptations. Indeed, the Company is actively engaged in several projects to develop capabilities that are applicable to ZOO’s business, including through the exploitation of third-party tools, and where the approach is to augment rather than displace established practices."
...
"In summary, AI is an exciting field of computing that is being developed at pace and holds much potential, including in the field of ZOO’s business. Its successful application in media and entertainment, particularly for premium content, will inevitably be alongside traditional practices and the use of creative talent, and where ZOO’s heritage as an innovator and trusted partner to the leading names in the industry places it well to become a leader in the field. Consequently, the Board regards AI as an opportunity for ZOO’s business rather than a threat"
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