RE: Recordati / UK Launch13 Feb 2019 13:46
As stated before, being non-reimbursed, it's not possible to access Fortacin prescribing data through national or subscription services (wholesalers may have a partial picture of use by volume and geography).
Falling back on indirect indicators, as of around end July, wholesale purchase was less than 21,000 units for five countries with a combined male population of 83 million (18-64) and is not suggestive of wholesaler enthusiasm (having skin in the game, wholesalers are understandably canny). The first year sales figure, while important, will not necessarily be indicative of trend: year 3 is the earliest on which to base projections.
Promotion, being devolved to national subsidiaries, has until lately been what I'd expect for a minor bolt-on product. Recordati did have a presence at two of the national cock doc meetings (Germany and France) last year, running Fortacin-focused presentations or workshops. Tellingly, they are not sponsoring any industry sessions or workshops at the ESSM conference this week.
What still strikes me as most strange is the decision not to launch in Romania and Greece despite being formularly listed (with agreed pricing) last August, and to "relaunch" is the UK, the toughest market in Europe, with distance prescribing being the only viable (low volume) channel.
The potential problems posed by Brexit might be part of the UK decision, but if as posted (by Bignose?) there are still manufacturing issues a year after initiation of commercial supply (still at cottage industry production level), then effectively parking a low volume, mediocre margin, non-core product does make commercial sense. And, speculation on Dr Alquemie's part, but with the fast approach of generic silodosin and changes in Recordati strategy and management, I can't help wondering whether the urology franchise is being wound down in developed markets.
Positive signs of interest would be even a limited direct marketing campaign aimed at UK secondary healthcare prescribers, an English language infomercial website, restoration of sponsored sessions at the larger Euro specialist meetings and publication of a couple of investigator-led post-marketing studies.