RE: Aim bloodbath18 Dec 2018 19:16
Curiouser and curiouser....Uptake must be very low indeed if Plan B is to launch in a country with no established sales operation, a blanket lack of prescriber endorsement and a presumed reliance on distance prescribing.I wouldn't describe the UK a being a "mature market" with respect to PE (ED, yes, PE no), with dapoxetine not being marketed here until five years after Germany and Italy. While it doesn't capture off label or private prescribing, the lack of NHS interest in PE treatment is illustrated by dapoxetine expenditure, totalling £192,000 in 2017 (England only, never endorsed in Scotland and Wales). Fortacin NHS expenditure in the same period was on 3 cans to a total of £135. From past conversations with two of the largest online pharmacies, I estimate annual dapoxetine distance prescribing to be worth less than £100,000 (caveat- I've never been able to verify this). The UK male population has been studied to death with regards to PE prevalence and treatment-seeking, both being similar to figures for he major European countries. With 20.5m men (18-64) in the UK, I make that 172,000 men on any Rx, say 26,000 at a peak Fortacin uptake of 15%. . At a generous average of 3 units per punter per year, outsourcing (£20 wholesale, 60% margin) yields net revenue of £0.93m, while owning the distance selling channel (£50 retail, 60% margin) might yield a tastier £2.3m. But still small beer unless you can capture all of the treatment-seeking population, or double treatment-seeking or develop the fabled (imaginary?) "lifestyle" market. And five, maybe ten years to peak?There may be a rationale for aiming for launch before Brexit. I can't see how this would complicate launch per se, but might reflect the possibility that UK manufactured products may no be longer be accepted in Europe without revalidation (many pharmas which manufacture in the UK have secured testing facilities in mainland Europe), and/or that PSNW will require recertification at some point as an EU acceptable manufacturer, with distribution being at least temporarily restricted to the UK. Certainly interesting to see whether Recordati keep up their urologist-focused promotion in the core European territories or whether this is the marks start of walking backwards from Fortacin (and perhaps the urology franchise in general).