RE: Interactive Investor20 Jul 2021 14:10
Dougie, I would ignore the Fortacin fantasy numbers for the US (indeed, for all territories) and focus on the reality.
The acid test for any product is the market. Despite field force and country-specific promotion by an experienced pharma partner, Fortacin singularly failed to capture prescriber or punter attention, so much so that Recordati, uniquely, took the decision to move it to OTC status before any degree of familiarity had been developed in the Rx channel, in the hope of perhaps hitting €1m annual sales. That's if they ever sort out manufacture.
Fortacin's failure is not down to geography, but that it is a mediocre, low-tech, undifferentiated product in a not hugely popular format. A "bother" label and all the DTC promotion in the world is not going to change this. With no meaningful commercial protection in the US, no one is going to spaff millions on post-marketing studies just to have their lunch eaten by a generic entrant.
Bear in mind that the Fortacin concept was devised in the 90s, arising from the delusion that a PE treatment might stand on the shoulders of the developing ED market. The world has moved on. Ask yourself why none of the ED pioneers have ever bothered to evergreen their franchises, or that given the alleged size of the market and despite low technical hurdles, big pharma abandoned PE drug development over 15 years ago, or that dapoxetine, despite near global approval, never got a second round with the FDA?
A PE treatment market does exist in the US but revolves around OTC FDA monograph products, low-cost off label drug use and increasingly, online men's health focused companies offering physician consultation, prescribing and supply all for an average of $3 a dose.
Lastly, consider the quantum and structure of the existing RP agreements, and those of the few past PE treatment agreements- seriously, is there anything there that even hints at "blockbuster" potential?