Article from last month24 May 2012 17:23
“I would like to thank our shareholders for their support and collective efforts of Myriad’s staff and its advisors during this process" Wilkinson said. “We look forward to working closely with the Synchronica team as they become part of the Myriad Group.” The news of the deal comes at the same time as another development in the mobile-messaging market: Openwave has signed an agreement to sell its messaging and mediation business to Marlin Equity Partners and now will focus its business – renamed Unwired Planet – on its intellectual property, which comprises 200 patents plus an additional 75 applicants. It will continue to remain a publicly traded corporation. Financial terms of the deal were not disclosed.
As it so happens, Openwave once sold a load of patents to Purple Labs, the specialist of mobile Linux, which now is owned by Myriad.
The world of messaging services presently is evolving. One one hand, traditional SMS revenues have been declining for some time now, as increasing competition carriers have met added pressure from other services such as BBM on Blackberry devices, iMessage on the iPhone and WhatsApp. Ovum estimates that its carriers’ SMS revenues were down by $14 billion in 2011, but that will increase to $23 billion in 2012.
On the flipside, companies such as Myriad are developing some innovative messaging that are bridging the next generation of mobile services centered around social media and smartphones, with the reality that there are still many people who still use basic devices, and who live in places without the network connectivity to take advantage of these smater handsets.
For example, Myriad provides a method of accessing Facebook and other social media using USSD technology, which is built into even the most basic GSM devices. It doesn’t require being on a network to transmit data, but it does need the carrier to activate the capability to use it. In February, Myriad announced a deal with Orange to offer the service to access Facebook in Africa. It already has gained at least
400,000 users of the service as it rolls it out across its footprint.
Last week, Myriad announced that it is extending the service across Asia, which on the whole, only has a 20-percent smartphone penetration. In this way, Myriad is making data services accessible to those with less sophisticated devices.
Read full article here: http://www.seo-micrositez.co.uk/industry-news/tag/simon-wilkinson/