Another Thomas Cook?19 Dec 2023 10:30
Judging by my local store in Guildford Superdry has had it's day, every week I see hardly any customers, store is very dark inside similar to Hollister. When I shop I like to see what I'm buying not find my way around with a compass, staff are disinterested when you ask something. If this is the case with other stores then you need new blood at the top to redesign with more pizzass!
My son who is 21 says it all when I asked him about it, he used to shop there a lot up till 18 as it was one of the places to go to, now he said this morning " Dad it's been overtaken by higher and better brands, if I talk about it with my friends they all laugh saying it's went south years ago, wouldn't be seen dead in any thing they sell"
Yes it may be ok in other countries but here the brand is gone, when Littlewoods, Very and other online clubs start selling Superdry you can tell its on its uppers.