RE: Over reaction15 Jan 2021 19:20
Seen a few people taking aim at me on here.
Looks it's pretty basic analysis, I can't stop laughing at people comparing share price before covid and now whisky ignoring an equity raise and dilution.
Basically if you calculate the market cap before, then the market cap now, ull see it's the same now if not more.
Then consider the basic logic, between that period you have had a virus catastrophe which naturally has caused sales to fall. This to anyone with sense would imply an impact in valuation.
Consider the equity raise, majority of which went to pay down a government load with a little left over for system improvements.
These improvements are not known and can't be priced in.
So for the current market cap and valuation to be higher/same as precovid without considering the impact of all of the above is ludicrous. Hence why this has dropped.
The other part is your AIM optimism is trumped by rational institutional investors analysis methods as they own majority of this company. Therefore your fighting big sells from the big guys who have made their profits and now selling out.
Even with optimism you have to also consider, first quarter of the year is a dead period for fashion, look at the Google traffic if you want some confirmation. With lockdowns to become even more strict, any forward growth you would expect is depressed at least for h1 2021.