RE: Business Model27 Aug 2018 17:48
Also in their words:
The mobile data and location intelligence business was launched in September 2017, with the aim of using ultra-precise geo-location technology, combined with sophisticated data science, to provide valuable insights into consumers' behaviours. This helps companies accurately measure the impact of their marketing campaigns, whether mobile or digital ads or traditional outdoor media.
These insights are proving increasingly popular with global brands. Location Sciences has recently partnered with integrated global advertising company, Havas, to verify the effect that a brand's mobile ad has on actual store visits ("online to offline" attribution). These attribution reports have been delivered to a range of brands, such as car manufacturer Hyundai and mobile operator O2. The O2 campaign has recently won the Most Effective Programmatic Buying category at The Drum's 'Marketing on Mobile Awards'.
In addition to this new partnership, Location Sciences has seen repeat business from the agency OMD for brands such as Google. These are 'always on' projects, working in partnership with On Device Research to examine 'Brand Impact' studies, where Location Sciences look at how exposure to outdoor advertising impacts attitudes towards brands. The campaign has been nominated for an IAB Europe Research award in the Brand Advertising Effectiveness category.