RE: Movers and Shakers9 Aug 2019 16:06
Smith takes up head business role at Location Sciences
Location Sciences, a location verification provider, has appointed Jason Smith as its US chief business officer. Reporting to CEO Mark Slade, he will work to establish and build relationships with key customers in the US and develop marketing strategies to raise awareness of inaccurate location fraud and its impact on campaign performance.
Smith joins with over 16 years' experience in the out-of-home and digital advertising space. He was a former senior partner and MD of Mindshare, where he led the business and performance strategy for clients including Geico and Capital One. Prior to Mindshare, he spent 10 years at Horizon Media. In his most recent role as VP of digital investments, he headed up trading and partnership developments.
“With location data transparency, integrity and privacy compliance under increasing scrutiny, I felt the opportunity to lead the US team at Location Sciences was too good to turn down,” said Smith. “I look forward to being part of the team that helps marketers drive exponential performance results within the $160 billion digital advertising marketplace.”