RE: Citra living18 Jan 2023 22:51
"Ashford, Brentwood , Bedford. Bristol, Chesterfield, and Peterborough"
And you can add Cramlington (North Newcastle) to the list of exotic locations. Im sure all of them are equally as beautiful as Bristol. Lloyds have said they are building high spec, highly insulated flats and houses to let. They will have starting point of an EPC of C or higher which means they immediately steal a march over many other landlords. They will have lower heating costs than your average private rental; tenants will like this. As a private landlord there is no risk of right to buy in the Council home sense. But if you think about it, I hope Lloyds do consider offering longer leaseholds or conversion to leasehold ownership after renting - it would be an ideal market for people to target tenants who have become wealthy enough to buy. They could afford to offer discount to long standing tenants. It brings so many opportunities for secondary marketing and no change in risk levels. Most council right to buy is not freehold but 100 or 125 years lease; its like paying your rent in advance. This will suit some people who want to be protected from maintenance costs and can then sell on, or sell back the remainder of lease when / if they move.
They are targeting middle income earners - I think it is a good strategy although they will find it a challenge to execute it all on time and on plan before they can be regarded as serious contenders for UK biggest landlord.