Member Info for 2phevs

Green box alert got to be the Medusa Troajan Horse spitting venom or could it be hands up stating that it's closing it's sort after LOTM caught it out

This measurement ability is the holy grail for brands so should be PR

https://www.londonstockexchange.com/news-article/MIRI/positive-research-from-vpp-campaign/16748201

Retail sales were poor for October but not health and beauty

Sales of products other than food were down 0.1% year-on-year over the three months to October, against a decline of 1% last October, and a slight improvement on the 12-month average fall of 1.6%.

Fashion sales took the biggest hit as the mild weather delayed winter purchases, but health and beauty sales remained buoyant, boosted by beauty advent calendars “flying off the shelves”, the BRC said.

“Meanwhile, the small screen continues to draw Brits to cosier evenings in, cutting back on evenings out at pubs, bars, and restaurants, instead enjoying streaming and shopping from the comfort of home.”

https://www.standard.co.uk/business/business-news/retailers-suffer-disappointing-october-amid-prebudget-jitters-b1191991.html

Yeah Extreme Reach even has a Representation Index a real-time for measuring inclusivity posted last week

https://www.linkedin.com/posts/xr-extreme-reach_meet-rx-the-prescription-for-inclusivity-activity-7254552117313507328-zy2l?utm_source=share&utm_medium=member_android

And a political index posted 4 days ago mega company to be hopefully working with

https://www.linkedin.com/posts/xr-extreme-reach_xrs-political-creative-pulse-activity-7257412160383766529-pctO?utm_source=share&utm_medium=member_android

Very decent thing to do

https://www.linkedin.com/posts/fosterc_ondo-leakbot-iot-activity-7259147917289033728-Jsmx?utm_source=share&utm_medium=member_android

Glad I got a second 7m late Friday I wonder if some MM's have caught out naked selling and have just seen this trade going to be fun when the trades settle up

Here's Mark Melvin's Walmart post a couple of weeks ago with the reaction from the Chief Growth Officer of XR Extreme Reach just for proof that never comes from shameless short fudsters

https://www.linkedin.com/posts/mark-melvin-_im-happy-to-share-that-ive-obtained-a-new-activity-7252792399045832704-9DIZ?utm_source=share&utm_medium=member_android

Here's the profile of the XR Extreme Reach guy

https://www.linkedin.com/in/kevin-arrix-323137?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

And BTW the BRANDS are pushing to make this happen as long as Stephan adapts and gets on with it OPENLY

Got the lurgy so can't sleep so thought I'd have a look over at ADFVN for a laugh at normally nasty folk and noticed a bit of an exchange there

Mirriad has been in constant engagement with a company called Xtreme Reach since early this year and have many reactions from staff there on their posts I even had a comment from one about how much they like what Mirriad are doing

I researched them and basically they automate the process of paying here's some of what they do

Gain Creative Clarity and Control

Centralize content assets, media distribution and rights information for greater creative control

Simple, Accurate Payroll

Distribute accurate production payments for everyone with ease–from talent to crew and vendors

Account for Every Production Cost

Orchestrate on-budget productions with the financial clarity and expert guidance you need to achieve your creative goals

Also I posted here a reply earlier this year about this issue from Stephan confirming they only work with fully cleared content it also states that in the FAQs on Mirriad website

This is where Mirriad need to be more transparent so investors are confident of its strategy they should just explain they're working with Xtreme Reach to automate rights payments into their ultimate programmatic package

BTW TBT LL & TB probably all the same person to keep that short alive shameless

Here's the link for Xtreme Reach I think the last reaction from them was with Mark Melvin if you look at his posts I'll check in with how you put this company to TBT and see if it agrees that Xtreme Reach solves the issue I don't think they'll be able to keep that debate going GL

https://www.xr.global/

Huge Global company BTW 140 countries backed by PE

Now up to 68 reactions to DGI's post on Friday you can add Lead Strategy and Development of Electrical Machines for CATERPILLAR and Director of Sales at Paccar DAF TRUCKS and an Expert in Battery Analytics from BORGWARNER

Here's their profiles

https://www.linkedin.com/in/carlos-eduardo-nino-baron-b42bb422?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

https://www.linkedin.com/in/christian-kellershohn-a3998412a?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

https://www.linkedin.com/in/dledwoch?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

More amazing admirers you couldn't wish for better potential clients noticing you

Stephan said no to measurement and politics not to long ago and now Mirriad are promoting both LOTM again maybe just maybe Mirriad are now adapting to the market and not waiting for the market to adapt to them so live sports could be next

As I understand it the invisible frame image is shown then traced on Cable or CTV then tracked via credit or debit card purchases via websites or stores now if the product insert is in exactly same frame as the invisible image rather than a 15 second advert, webpage or app then 100% tracked to a purchase

.... boom that's the holy grail for a brand integration

Sorry LOTM here's the presentation

https://developer.ispot.tv/sites/default/files/TV%20Conversion%20Pixel%20Implementation%20101%202020-03-12.pdf

This 7 page pdf explains it in pretty simple terms and it seems perfectly matched for VPP as it was initially made for websites and mobile apps.....seems they must of worked together to get it working for VPP

Basically they place an invisible image in a frame image now that's exactly how Mirriad works so maybe Mirriad has integrated with them and can place that image in all VPP insert frames pretty clever stuff and a cracking measurement USP if they're working together

Maybe just Maybe the CEO has read a fairly recent glassdoor review which states "Mirriad needs to adapt to the industry rather than expecting the industry to adapt to Mirriad

Nice to see iSpot repost Mirriads measurement post with a few words a few of their staff have reacted one who is from their 605 division he's a developer ops in infrastructure as code and automation specialising in AWS

Here's his profile

https://www.linkedin.com/in/beninnyc?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

On the other side of the MA head coin is multi head BOD who I believe have an idea of the circular structure.....now I would imagine they won't have anything to do with a private ingenuity so will choose to have Remainco shares and after getting an idea of what the plan is has chosen to buy some more shares before the circular comes out.....just my logic

Hi LOTM

One of the founders of Amazon Live Sports (for the last 5+ years) has reacted with Karen from Mirriad post ....wonder if that the work they're doing for Amazon as mentioned in the Allenby note in May?????

Here's his profile

https://www.linkedin.com/in/matthewcatagnus?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Might get a company wide block on me next week don't when Stephan blocked me HA

Would imagine Denise and Martin are put to bed now after the volume on Friday..... naughty sly selling earlier this year "I didn't know I had to notify" then Martin sacked once came to light good riddens and fast forward now

As the LinkedIn post yesterday states "more exciting details on our Pareta Technology is coming soon"

Upto 58 reactions now on that post and you can add Dyson and Cummins aerospace to the admirer list

If you go through the list of reactions (49 currently) there's also people from Tesla, Rolls Royce, Lyft and plenty of others from Blue chip names...... definitely getting noticed

On DGI's linkedin post yesterday with pictures of the new unit announced the CTO of F1 gave a congratulations comment......that's pretty astounding in my book

Here's DGI's post

https://www.linkedin.com/posts/dgi-plc_motor-electricpowertrain-innovation-activity-7258077336007323648-Yium?utm_source=share&utm_medium=member_android

Here's the comment from F1 guy

https://www.linkedin.com/feed/update/urn:li:ugcPost:7258077334161735681?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7258077334161735681%2C7258251114620338176%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287258251114620338176%2Curn%3Ali%3AugcPost%3A7258077334161735681%29

Grants

Words directly from the Chancellor on Wednesday billions of funding for 3 sectors one was automotive they're desperate for something like this to be made in the UK

BTW looks like shares on offer dried up

Lots of interesting reactions to it especially from the CEO of Vue Planner (YouTubes leading technology for delivery of advertising)

https://www.linkedin.com/posts/karen-magnani_adtech-virtualproductplacement-adinnovation-activity-7258103926573481984--ucE?utm_source=share&utm_medium=member_android

Here's the CEO of Vue Planner profile

https://www.linkedin.com/in/johncobb3?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app