If Mirriad can access 0.1% of Latin American TV ad spend through the WBD Paramount link-up with Canelas Mirriad VPP rollout then Mirriad hit the $4 mill net revenue... 1% which was shown in a slide on last years presentation would be $40 mill net according to statista
In 2022, TV ad expenditure in Latin America amounted to 13.22 billion U.S. dollars and it is expected to increase to 14.66 billion by 2024
https://www.statista.com/statistics/735923/tv-ad-spend-latin-america/
Yep that was my final email to Stephan Upfronts more like nofronts..
Agreed on Paramounts Pluto VPP rollout with Canela they have exclusive rights in most Latin American countries along with the recently announced WBD Canela exclusive Latino partnership this would be an amazing adaptability and suitability showreel globally for the company
Virtual Product Placement: brands will have alternatives to virtually integrate their products into Canela.TV's original digital content using artificial intelligence.
“At Canela Media, we maintain our commitment to continue investing in technology and strategic alliances that provide innovative and effective advertising solutions to advertisers. Additionally, we strive to offer quality content that resonates with diverse audiences and reflects the diversity of their interests and preferences,” said Michel “Micho” Haykal, Country Manager of Canela Media in Colombia.
These innovations are announced just two months after the recent alliance between Canela Media and Paramount in Latin America. This strategic collaboration that merges the commercial proposals of the free streaming platforms of both companies, Canela.TV and Pluto.TV.
"The recent strategic alliance between the Canela.TV and Pluto TV platforms marks an important milestone in the digital entertainment landscape. This collaboration allows us to offer brands unprecedented reach and a unique opportunity to reach audiences on a large scale in a We are excited to lead this market evolution and eager to see how this alliance continues to provide significant benefits for advertisers," highlighted Eric Tourtel, President of Canela Media for LATAM.
https://revistaclevel.com/canela-tv-revoluciona-su-catalogo-de-streaming-gratuito-al-implementar-ia-en-su-publicidad
CTV enables the seamless integration of advertising formats into streaming content, offering viewers an uninterrupted experience while providing brands with valuable exposure.
At MMS, we have developed an In-Content Integration (ICI) solution, enabling us to seamlessly integrate brands into highly popular shows post-production through AI frame-by-frame analysis and inclusion via CGI.
Through these organic digital insertions, ICIs are evergreen on Shahid, always present in episodes regardless of when or where they are watched. This ensures that advertisements blend flawlessly with the content, elevating viewer engagement and brand recall.
https://campaignme.com/driving-growth-diverse-preferences-and-innovating-in-advertising/#:~:text=At%20MMS%2C%20we%20have%20developed,analysis%20and%20inclusion%20via%20CGI.
Sorry been at hospital this evening LOTM
Yep I know this GM is all about the placing but if the CEO is there he does love to engage (I've had lots of it recently) so pretty sure if I or you was face to face he couldn't help coming out with some answers but if your not going then no worries hopefully I can get some timeout to go the AGM soon enough
Looks like Paramounts Pluto is also a guinea-pig for intergracion de producto in Columbia for part owned by Samsung Canela
There was a latin america RNS late last year
Here's the news from last week
https://www.linkedin.com/posts/isabelrafferty_canela-media-bogota-activity-7194475092330848256-I1q_?utm_source=share&utm_medium=member_android
Hi LOTM thanks for your concern
If you do make it can you push for an answer on how far Mirriad is with SpringServe (part of Magnite now) they were recently announced as partners with TripleLift for Amazon and yesterday announced as supply side platform for Netflix
I tried to get some feed back from a SpringServe exec yesterday who announced the Netflix on how partnership is going with Mirriad he looked at my profile and deleted my very nice comment strangely
Also (I'm sure you would anyway) the cash position and invoiced revenue to date
I'm happy that Harmonic and Amagi are still working with Mirriad as I've had that confirmed by the company and independently but can't get anywhere with SpringServe/Magnite hoping that could be the big secret that Mirriad is not allowed to tell anyone about
Oh yeah could you push for confirmation that Canela is the WBD guinea-pig for this summers start of programmatic and how long they've been testing it and are the results now 100% after the extra boost from MSFT AI that was mentioned in the Allenby note I would be there myself if I could
Here's the confirmation of guinea-pig Canela for WBD there's a link in the post
https://www.linkedin.com/posts/chechulasheras_canelamedia-wbdconexiaejnlatina-partnership-activity-7197073761940979713--EGp?utm_source=share&utm_medium=member_android
Just had a big thumbs up message back from him after saying I've seen Canela presentation with Mirriads VPP highlighted
Unfortunately I still haven't had an answer back (been told IR will respond to me now anyway) regarding Amagi partnership so had to take matters into my own hands along with sharing the Uber Eats campaign...
2 good bits of news though along with the Canela YouTube video
New alcohol brands added Heineken!!! and Martell owner Pernod Richard
https://www.linkedin.com/posts/mthernandez_alcohol-brands-virtual-product-placement-activity-7196877380961923072-VzLB?utm_source=share&utm_medium=member_android
Found this article from 28th Mar 23 where Canela Media partner with Amagi a few days later 3 rd April Mirriad announced technical integration with Amagi...so would say this has taken a year to come together probably WarnerBros Discovery been involved as well providing content for Canela
Here's the Canela Amagi article oh and a few days later after having interested parties suddenly declared as not being able to complete an offer for Mirriad before end of April 23 Mirriad pulled terminated talks before the official end of period
https://www.amagi.com/newsroom/canela-medias-fast-platform-gets-the-amagi-advantage
Here's the Canela webinar again
https://youtu.be/TBjmhGrDAB4?si=9Czg6Tz7g81w4uoC
Samsung NEXT invested in Canula in 2022 valuation at $400 mill... No wonder that Samsung Equity guy liked Mirriads Upfronts Post a few weeks ago
Samsung NEXT Ventures is an investment arm of Samsung NEXT, a multifaceted innovation group within Samsung Electronics dedicated to identifying new growth opportunities that will define the next decade. The firm prefers to invest in artificial intelligence, fintech, blockchain, health technology, infrastructure, and media technology sectors.
https://www.samsungnext.com/blog/why-we-invested-in-canela-media-a-digital-media-company-dedicated-to-the-hispanic-market
Sorry pressed post by accident
And Bids but pulled all funds (apart from bids which I got out of because of sponsorship rights issues) from various positions into here so I could really delve deep and promote my research
I got caught up probably to early here with last years webinar but after the 50 or so probing email exchanges I've had with the CEO I believe once the programmatic hurdle is overcome then Mirriad will become the standard for VPP integrated everywhere AdTech globally.
Canela is probably WBD’S programmatic guinea-pig
Contextual AI again
https://youtu.be/TBjmhGrDAB4?si=9Czg6Tz7g81w4uoC