Member Info for 2phevs

The Upfronts start on the second Monday of May and include a physical presence for the 1st time of Netflix and Amazon Prime as well as all the other networks

https://blog-mirriad-com.cdn.ampproject.org/c/s/blog.mirriad.com/how-content-owners-media-companies-gain-a-competitive-advantage-with-virtual-product-placement?hs_amp=true

And in tandem with better targeting and measurement, TV’s ability to embed advertisers in content is a differentiator that’s never been more important than in a challenged ad market, according to Levin. Sponsorships, such as a recent campaign that put “Vanderpump Rules” stars Scheana Shay and Katie Maloney behind the bar at a Chili’s, will be front-and-center at NBCU’s upfront show on May 14.

https://adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141?utm_content=fed:read&utm_medium=soc-own&utm_campaign=aware:upr:pgv:all:always&utm_source=LinkedIn#Echobox=1714141038-2

Reckon the Upfronts over the next few weeks are going to be very revealing as Stephan posted the other day

https://www.linkedin.com/posts/stephan-beringer_mirriad-in-the-tv-upfronts-2024-were-activity-7189214975758909440-E1R2?utm_source=share&utm_medium=member_android

(Another prime VPP example in this post as well)

Looking forward to watching the show with a keen eye LOTM

BTW Sandra never goes anywhere or posts unless she's done some virtual or actual placements (like the recent Netflix series DasSignal) on set with a VW ID4) BUT she actually mentions VIRTUAL placement in a #hastag on the post

Mirriads DACH region superstar agent Sandra at last nights Premier of the show she states in her post "obviously I'm here for the placement" and at the bottom of the post there's a hashtag "#virtual placement"

Come on Mirriad announce your long beta relationship with Amazon (hopefully!! it does add up though)

Here's the post

https://www.linkedin.com/posts/sandra-freisinger-brandedentertainment_primevideo-maxtonhall-maxtonhallonprime-activity-7189591480062148608-ZlE5?utm_source=share&utm_medium=member_android

Https://www.linkedin.com/posts/mirriad_mirriad-in-the-tv-upfronts-2024-were-activity-7189223402392424448-5AaU?utm_source=share&utm_medium=member_android

I know LOTM tick stock

I was just about to post that link LOTM not much else to post at the mo

Very positive jigg at 23-24p the other month very strange turnaround without confirmed direct contact with Nationwide’s personal lines product development vice-president Sarah Jacobs who was the quoted Nationwide contact... beware of wolves in sheep's clothing

You're a paid liar have been for years Ste2000

Look at number 4 graph econ only one in growth

https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/march2024

Working tirelessly

https://www.linkedin.com/posts/mirriad_top-women-in-media-ad-tech-admonsters-activity-7186358467819941890-YWwB?utm_source=share&utm_medium=member_android

Good post LOTM from an optimistic point of view the 4 fold increase in product placement if Mirriad has benefited and the trend continues should see a revenue improvement that sees the cash runway extended into 2025. Graph showing this trend

https://www.linkedin.com/posts/product-placement-blog_productplacement-research-analytics-activity-7177096474294435840-tTXA?utm_source=share&utm_medium=member_android

Tipalti executive liked recent post from Stephan Tipalti automate global large scale invoice management. Tipalti platform... Pubmatic use them (80% share SSP). case study and feedback...Mirriad 4 fold scaling and Triplelift programmatic anticipation???

https://tipalti.com/en-uk/case-studies/pubmatic/

How do you benefit quickly from this potential increase.... this chap liked Stephans post yesterday (1st time I've seen him) ex Goldman Sachs

https://www.linkedin.com/in/charles-ofori-8301b8130?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

CLG Capital services include invoice financing

https://clgcap.com/#:~:text=Welcome%20to%20CLG%20Capital%2C%20your,to%20reach%20their%20full%20potential.

Global CEO at Mindshare liking Toyota post and US CEO of Publicis Apex

https://www.linkedin.com/in/benmolinari?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

https://www.linkedin.com/in/adam-gerhart-0102b11?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

These guys can really give a company like Mirriad some serious work

Worldwide Head Of Integration at WPP's Mindshare just liked todays Stephan Toyota Campaign post

Top person

https://www.linkedin.com/in/danieldaynes?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Let's hope Disney is next

Looks like there's going to be a lot of product placement on this Disney show with Pepsi hopefully some virtual also an automotive brand all this screams of Marias Mirriad Diverse Marketplace

https://blog.mirriad.com/closing-the-gap-between-advertiser-pledges-and-diverse-media-spend

https://info.mirriad.com/multicultural-advertising

LOTM you should research Maria from Mirriad she has Latino roots which has a huge Spanish language economy in North America and has made huge steps with Mirriads DEI points achieving (for the advertising authorities in the US) Diverse Marketplace

Here's Stephans post

https://www.linkedin.com/posts/stephan-beringer_toyota-gets-94-ad-awareness-with-mirriad-activity-7185881715800780801-EH-g?utm_source=share&utm_medium=member_android

CEO'S linkedin post about Toyota Campaign results....a fantastic conversion to Chinese language for a targeted marketing test.that brings in revenue and provides amazing customer insights that GLOBAL LANGUAGE BRANDS and GLOBAL LANGUAGE PUBLISHERS can't ignore

Well done Mirriad

These amazing results just in from Chinese language North America Toyota Campaign from Mark Melvin who heads up New York office

The global automotive brand achieved incredibly strong results from their target audience across awareness, favorability, and consideration:

● 94% Ad Awareness ● 82% Consideration (up 21% from those who didn’t see it)

● 80% of viewers liked the Mirriad virtual ad format, a proven driver in boosting sales

Sentiment towards Toyota saw significant increases, with 80% of viewers acknowledging their awareness that the virtual integrations were advertisements yet feeling a connection with the message.

Here's the article from early today

https://www.adweek.com/adweek-wire/toyota-gets-94-ad-awareness-with-mirriad-virtual-signage-campaign/

Mirriad can add Toyota to the brand showreel now along with Audi VW Lexus Nissan Seat and hopefully Ford Lincoln (billboard in "The Baxters" the other day).

Mirriad are all over that Publicis post MrTaylor

https://www.linkedin.com/posts/mirriad_as-i-sit-here-in-california-im-visiting-activity-7185675986812710916-9nbi?utm_source=share&utm_medium=member_android