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LONDON, Nov 11 (Reuters) - Diageo recalled its
non-alcoholic beer Guinness 0.0 in Britain on Wednesday due to
"microbiological contamination", just over two weeks after
launching the product into the competitive and growing market
for non-alcoholic beer.
Guinness, the brewer based in Dublin, said on its website
the recall was a "precautionary measure" due to contamination
that it said might make some cans of Guinness 0.0 unsafe to
consume.
"We are sorry that this has happened," the company said in a
statement, adding that the issue did not affect any other
Guinness variants or brands.
Guinness said last month it would launch the non-alcoholic
beer in Britain from Oct. 26 at stores, and would make it
available in pubs in Britain and Ireland from Spring 2021 before
rolling it out to more markets around the world later in 2021.
The market for non-alcoholic beer has grown in recent years
as many consumers drink less, prompting other big brands such as
Budweiser and Heineken to launch alcohol-free versions of their
beers.
(Reporting by Martinne Geller; Editing by Edmund Blair)
Diageo (DGE)
