Smartfocus lands PartyGaming deal

Marketing software group smartFOCUS has picked up a major contract with online poker, casino and gaming group PartyGaming.Financial terms were not disclosed, but smartFOcuS says PartyGaming has purchased the full suite of its software and services, including analysis, campaign management and reporting.The software, aimed at customer retention and relationship management, will allow PartyGaming to profile players segmented by life-stage, value, recent activity and frequency of play, then take advantage of highly granular data.