(Sharecast News) - Private equity firm Oakley Capital said it was spending £33m to take a majority stake in XTEL, which provides revenue management and trade promotion software for consumer goods companies.
XTEL's software platform enables consumer packaged goods companies, including food, beverage and household brands, to plan, manage and optimise the trade promotions they run with retailers. It serves more than 400 brands, including Unilever, PepsiCo and Johnson & Johnson, Oakley said on Tuesday.
Reporting by Frank Prenesti for Sharecast.com
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