Guild Esports PLC - London-based esports business - Signs a one-year UK sponsorship agreement with Subway IP LLC, effective from the start of 2024. Subway is a sandwich shop chain. The deal reappoints Subway as Guild's "official quick-service restaurant partner", following on from the two companies' two-year global sponsorship agreement first signed in March 2021.
Chief Executive Jasmine Skee says: "Subway was among our first partners after our [listing] on the London Stock Exchange, and we're delighted to be extending our relationship into 2024. Subway is an iconic brand with a global reach, and its decision to partner with us again is a resounding validation of Guild's value proposition and long-term strategy, showing how we can communicate authentically with new audiences, particularly the difficult-to-reach Gen Z and Gen Alpha demographics."
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By Sophie Rose, Alliance News senior reporter
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Guild Esports . (GILD)