(Alliance News) - Chill Brands Group PLC, a Colorado-based cannabidiol products company, on Tuesday appointed Michael Sandore as chief commercial officer, where he will lead its sales and marketing group in a non-board role.
Sandore previously worked in sales management for 15 years at Anheuser-Busch InBev NV, then spent four years at Juul Labs, where he was involved in deploying its age-verfication platform, merchandising contracts, as well as marketing and expanding the company's digital brand
Sandore commented: "Chill Brands is positioning itself as an early leader in two of the fastest growing consumer brand segments -- CBD and tobacco alternative products. Today's adult customer is looking for alternative products and the Chill brand is positioned to offer a variety of alternatives for any occasions those adult customers gravitate to. I want to personally thank Antonio Russo and Trevor Taylor for this incredible opportunity."
Chill Brands co-chief executive officer and founder, Antonio Russo, said: "We are honoured and excited to welcome Mike Sandore to Team Chill. This is a landmark achievement for our company. His outstanding track record of sales and profits, and his background working with major national and international brands, makes him a perfect fit for our future."
Chill Brands share price was 12% higher at 17.60 pence each in London midday on Tuesday.
By Elizabeth Winter; elizabethwinter@alliancenews.com
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Chill Brands (CHLL)