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British fashion retailer SuperGroup continues sales growth

Wed, 06th May 2015 07:08

LONDON, May 6 (Reuters) - SuperGroup, the Britishcompany behind the Superdry fashion brand, posted another strongsales rise in its fourth quarter and reiterated guidance onfull-year profit.

The company, whose trademark jackets, hooded tops, checkshirts and jogging bottoms are popular with teenagers andtwentysomethings, said on Wednesday that like-for-like sales inthe 15 weeks to April 25 rose 11.6 percent.

The rise represented SuperGroup's second consecutivedouble-digit increase after growth of 12.4 percent in itsChristmas third quarter, which followed a first-half declineafter warm autumn weather hit demand for winter clothing.

"With a successful final quarter completed, the group'sexpected underlying profit outcome remains in line with previousguidance at between 60 million pounds ($91.3 million) and 65million pounds," Chief Executive Euan Sutherland said.

SuperGroup shares rose 6.3 percent to 10.60 pounds in earlytrading.

The company, which posted a profit of 62 million pounds in2013/14, has a focus on online and international expansion tosupport growth and said on Wednesday that it has a strongpipeline of new stores in European markets.($1 = 0.6570 pounds)

(Reporting by Neil Maidment; Editing by David Goodman)

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