Brightside Group expands insurance partnership with Asda

Brightside Group , the AIM-listed insurance broking and financial services group, has ramped up its business partnership with Wal-Mart-owned UK supermarket chain Asda.The company, which provides fully serviced car and commercial vehicle insurance through Asia, is extending its existing partnership with the grocer for a further three years. Meanwhile, the Brightside said that distribution channels will be expanded to include a direct channel that is expected to generate 400,000 direct quotes through the Asda Money website in each year of the partnership.Paul Williams, Brightside's Chief Executive who joined the board earlier this year, said: "We are delighted to be extending and growing this partnership, the expansion of the business model represents an escalation of the brand loyalty benefits."BC