(Alliance News) - Aprreciate Group PLC said Monday it has launched Select Digital Gift Card, the "UK's first fully digital multi-brand gift card", in collaboration with payments technology business CleverGift.
The gift card and voucher firm, formerly known as Park Group PLC, said the digital card enables consumers and businesses to send the Select Digital Gift Card instantly by email, text, Facebook Messenger or WhatsApp platforms.
The company said the gift card converts to a secure prepaid MasterCard once activated by the recipient and they can then spent the full value of the gift card in-store or by simply tapping their mobile wallet at more than 6,400 outlets of 61 of "the most popular retail brands in the UK".
"By enabling the recipient to check their balance at any time, the gift card strips away the age-old problem of people forgetting how much they've spent on their unused gift cards," the company said.
Ian O'Doherty, chief executive officer, said: "It's a real game-changer in many ways as it completely reimagines how gift cards should work in a mobile-enabled world."
Appreciate Group shares were up 1.4% in London at 48.69 pence each on Monday.
By Loreta Juodagalvyte; loretajuodagalvyte@alliancenews.com
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