LONDON (Alliance News) - Akers Biosciences Inc said Wednesday it has appointed InstaNatural LLC as an online marketing partner for its Metron breath test.
The test is a breath-based diagnostic device that can measure whether someone is in a state of ketosis - a metabolic state where most of the body's energy supply comes from ketone bodies in the blood that is associated with weight-loss - by gauging the level of ketones present in their breath.
It plans to make the test available on line later this year, with a focus on Amazon.com Inc.
"Our strategic partners are experts in online product positioning and new product launches and will be initially targeting the weight-loss market, as well as endurance athletes," said Executive Chairman Raymond Akers in a statement.
Shares in Akers are untraded Wednesday. It last closed at 300.00 pence.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
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