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IN BRIEF: YouGov launches product to track consumer behavior online

Wed, 21st Apr 2021 14:38

YouGov PLC - London-based market research company - Launches YouGov Safe product, allowing companies to track consumers' online behaviour including browsing history, banking data and shopping habits. Product is compliant with General Data Protection Regulation and California Consumer Privacy Act, and gives consumers power over their data, YouGov says. Product will provide a more complete view of consumers for YouGov clients.

Current stock price: 1,014.00 pence

Year-to-date change: down 3%

By Ivan Edwards; ivanedwards@alliancenews.com

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IN BRIEF: YouGov launches product to track consumer behavior online

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