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(Alliance News) - FTSE 100-listed advertising agency WPP PLC on Thursday announced the takeover of data science business Sandtable for an undisclosed sum.
Sandtable, WPP said, is "pioneering the use of simulations to understand human behaviour". It offers analysis to help clients develop better strategies in "complex, changing markets", WPP added.
It was founded in 2009 and is headquartered in London.
WPP shares were 3.8% lower on Thursday morning in London at 732.80 pence each. Shares have lost 25% in the past month.
Last week, the company posted a 22% fall in pretax profit for 2019, dipping below the GBP1 billion mark. Revenue climbed 1.4% to GBP13.23 billion.
WPP's profit was hurt by a negative GBP68 million revaluation of financial instruments after a GBP169 million gain the year prior.
By George Collard; georgecollard@alliancenews.com
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