LONDON (Alliance News) - WPP PLC said Tuesday it has acquired Paris-based digital marketing company X-Prime via its marketing communications agency JWT.
X-Prime had revenue of EUR4.7 million for 2013, with gross assets of around EUR3.2 million.
WPP didn't provide financial details of the acquisition.
Shares in WPP were trading up 1.3% at 1,252.50 pence Tuesday morning.
By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews
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