WPP Share News (WPP)

* All three major indexes sharply lower, Dow fares worst
* Energy, industrials biggest losers among S&P sectors
* Crude down; gold, dollar up; U.S. 10-Yr yield ~0.81%

Welcome to the home for real-time coverage of markets brought to
you by Reuters reporters. You can share your thoughts with us at
markets.research@thomsonreuters.com



CRACKS IN THE FOUNDATION? NEW HOME SALES POST SURPRISE DROP
(1055 EDT/1555 GMT)
Data released on Monday bucked the recent trend for the
housing market, which has roared back to life, with many
indicators blowing past pre-pandemic levels to reach heights
last seen during the housing bubble.
Sales of newly-built U.S. homes unexpectedly
dropped by 3.5% this month according to the Commerce Department,
to 959,000 units at a seasonally-adjusted annualized rate.

Analysts expected a 2.8% increase, building on September's
downwardly-revised 3% gain.
"While strong demand and low mortgage rates are supportive
of home sales, the resurgence in Covid-19 cases, a recovery that
may be shifting into reverse and a weak labor market pose
downside risks," writes Nancy Vanden Houten, lead U.S. economist
at Oxford Economics.

The report stands in stark contrast with the National
Association of Realtors' existing home sales data released last
Thursday, which showed sales of pre-owned homes surging 9.4% in
September to their highest level since May 2006.
Indeed, historically low mortgage rates and an exodus to
lower-density communities in search of home office space amid
the new work-from-home model have sent demand soaring.
But tight supply and rising materials costs, as well as a
persistently weak labor market, remain headwinds for the sector,
and waning mortgage demand in recent weeks suggest a
deceleration of the sector's revival could be in the cards.
"This dip in sales is entirely consistent with the modest
decline in mortgage applications last month," says Ian
Shepherdson, chief economist at Pantheon Macroeconomics. "But
we've been warning for a while that the summer momentum was
unsustainable."
"Lending standards have tightened, and the recovery in the
labor market has slowed."
The S&P 1500 Homebuilder index was down 3.1%.
More broadly, market participants were in a selling mood in
morning trading, as waning stimulus hopes and spiking COVID-19
cases threw water on investor risk appetite.
All three major U.S. stock indexes were sharply lower.
(Stephen Culp)
*****

MANY BEATS BUT WEAK PRICE REACTION (1001 EDT/1501 GMT)
While we have seen many beats in the earnings season
currently under way, price action often is missing.
This scenario shouldn’t come as a surprise as investors are
saddled with strong uncertainty due to virus trajectories and
the risk of a contested U.S. presidential election.
But Morgan Stanley analysts say they have a list of
companies which could come up with positive surprises in terms
of results in Europe, which includes Carlsberg, Coca
Cola HBC, Heidelberg Cement, Sainsbury
, Sanofiand WPP.
According to Morgan Stanley in Europe "price action may
suggest some degree of good news around 3Q earnings is starting
to become priced into markets."
More generally, JP Morgan acknowledges that even though most
companies are showing EPS beats so far, stock price reaction has
been rather muted globally, although stocks that are missing
estimates are penalized severely.

"While we believe Q3 will deliver beats due to low
expectations, we do not expect this to translate into upward EPS
revisions, at least not at present," it adds.
(Stefano Rebaudo)
*****



WHAT TO PUT INTO YOUR ROTATION BASKET (0930 EDT/1330 GMT)
Stimulus and vaccine are seen as the next big catalysts for
markets and even though today's price action suggests there's
little clarity on both fronts, some investors appear confident
that sooner or later a big shift is going to happen.
"We believe that a period of longer lasting style / regional
& sector rotation is upon us, post the record ever Growth vs
Value run seen so far this year," say strategists at JPMorgan
Cazenove led by Mislav Matejka in London.
With that in mind they've drawn up a list of catch-up
opportunities, ranking them in order or perceived risk/reward.
Here you go: 1) Financials, banks and insurance, 2) EM ex
Asia, 3) Eurozone and periphery, 4) Global corporate cyclicals,
especially infrastructure related 5) Consumer cyclicals, 6)
Russel 2000, 7) Dividends, 8) Highly leveraged balance sheets,
9) Japan, 10) Energy, and 11) Telecoms and real estate

(Danilo Masoni)
*****

DOW INDUSTRIALS: FEELING OUT THE 50-DAY FLOOR (0915 EDT/1315
GMT)
Given a CBT e-mini Dow futures' premarket loss of
more than 1%, or about 350 points, the Dow Jones Industrial
Average is poised to test support at its 50-day moving
average (50-DMA) shortly after the open. (Click on chart below)
Indeed, this closely watched intermediate-term moving
average, which contained weakness last Thursday, ended Friday at
28,021.33.
Of note, a closing break of the 50-DMA on September 21 led
to a test of the 100-DMA shortly thereafter. Should that sort of
action play out again, it would suggest a quick drop of about 4%
from Friday's close.
The zone defined by the September 24 low (26,537.01), and
the 200-DMA, which ended Friday at 26,251, is around 6%-7% below
Friday's close.
That said, for now, there remains potential for a multi-week
slog, characterized by violent swings, and little sustained
trend. Though, closes below the 200-DMA could
suggest a much more severe downturn was taking hold. This after
the Dow failed to surpass its February peak.

In the event, the Dow can hold the 50-DMA on a closing
basis, and then move above Friday's high (28,436.52), the
blue-chip average can challenge its October high (28,957.90) and
the resistance line from the February high at about 29,125. A
thrust above here would suggest new high potential above
29,568.57.



(Terence Gabriel)
*****


U.S. FUTURES SLUMP ON CORONAVIRUS, STIMULUS CONCERN (0838
EDT/1238 GMT)
U.S. equity index futures are pointing to a sharply lower
open on Monday, with the S&P 500 coming off its first
weekly loss in four, as coronavirus cases continue to climb
while the picture for a new fiscal stimulus package remains
cloudy at best.
On Saturday, the U.S. reported 79,852 new infections, close
to the previous day's record of 84,244 new cases, with
hospitalizations rising to a two-month high. In Europe, new
restrictions have been imposed in Italy and France.

On the stimulus stalemate, which equities have been highly
sensitive to, U.S. House Speaker Nancy Pelosi said on Sunday the
Trump administration was reviewing the latest proposal for
further COVID-19 relief over the weekend and that she expected a
response today, adding that she was still optimistic a deal
could be reached. White House economic adviser Larry Kudlow on
Monday said talks have slowed, but not ended.
The economic calendar is light on Monday, with new home
sales for September due shortly after the market opens.
Below is your premarket snapshot:




(Chuck Mikolajczak)
*****

FOR MONDAY'S LIVE MARKETS' POSTS PRIOR TO 0900 EDT/1300 GMT
CLICK HERE:







(Terence Gabriel is a Reuters market analyst. The views
expressed are his own)